Sentienta Blog

  • Why Sentienta?

    A little over a year ago I gave a talk in which I discussed machine reasoning and gave some examples from the literature. My audience was skeptical to say the least. But here we are in 2025 with multiple companies claiming powerful reasoning capabilities for their models and new benchmarks set weekly. These are exciting times.

    I’ve always believed that understanding the science behind machine “intelligence” would help us understand more deeply who and what we are. In a way, the reasoning capabilities of today’s models do that. We question whether they are simply capturing the ‘surface’ statistics of training data. At the same time, they are unquestionably powerful. I think sometimes this tells us that our cherished human intelligence may rely on similar ‘weak’ methods more often than we’d like to admit. That is to say, as we come to understand machine intelligence the mystery of our own may lessen.

    And now we come to machine consciousness. This is the topic, that if mentioned in serious venues, produces much more skepticism and even snickering. After all, we can’t really define what human consciousness is. We know it has to do with a sense of our own existence, sensations of our environment, and thoughts or ‘inner speech’. Given that this is all subjective, will we ever be able to understand what it is? I suspect that, just as with machine reasoning, the mystery of consciousness will begin to lift as we understand what it looks like in a machine.

    One of the more compelling models for consciousness is the ‘Society of Mind‘ (Minsky, 1988). This model has only been strengthened in the intervening years since it was published. We now know self-referential thought and introspection involve multiple brain centers, collectively called the Default Mode Network (DMN). Brain regions including those from the medial prefrontal cortex, the cingulate gyrus and the hippocampus work together to integrate both past and current experiences. As we begin to model these kinds of interactions will Chalmer’s “hard problem of consciousness” fade away?

    Sentienta was started to both help companies scale their businesses through virtual teams of agents, and to explore these ideas. Agents interact and share their expertise in teams. The dialog that occurs between agents generates new ideas that no single agent produced. Agents have their own memories that they develop from these interactions. These memories are a function of an agent’s persona. As a result, agents evolve and bring new experiences and ideas to a team discussion.

    And here is the point: we can think of a Sentienta team as an agent itself. It consists of the collective experience and interactions of multiple agents we might think of as a society of mind. Can we build agents that perform analogous functions to those found in the DMN? What light might this shine on our own subjective experience?

  • Scaling Your Business

    Starting a company is challenging. There is so much to think about. If you are a software developer and you and your friends have a cool idea, you can build a product pretty easily with today’s tools (especially now with generative AI).

    But as anyone who has tried this knows, there is so much more to building a company than just building the product. It’s rarely the case that ‘if you build it they will come.’ It’s up to you to tell your potential customers about who you are and why your product is worth their attention.

    Some years ago I worked for a small company that built neural network solutions for businesses. We did a lot of different things: character recognition for form processing, fraud detection for credit cards and mortgage insurance, even an early ANPR system.

    When we wanted to introduce a new product we had to farm-out the work to an ad agency. Their folks would come in and interview us, talk about the product and then go away to develop a concept for the promotional material. This took a lot of time, and often there were several iterations.

    Startup founders today don’t have the luxury of time for that approach. However, they have rich new tools that let them create and manage marketing campaigns themselves. Google offers great tools for deploying and monitoring your ‘assets’, but that misses the step that comes first: what is the campaign’s message? What narrative will I use to create the message? What visuals should I create and how do I create them?

    With Sentienta you can create a team of marketing experts to help you answer these questions. The Agent Marketplace has pre-built agents to help you think about your messaging, create content to describe your product and why it’s important to your intended customers. There are agents to create visuals, both images and video, and even an agent to help you select the right social media channel.

    Creating a virtual marketing team can help you scale your business without adding a whole new team of people. A Sentienta marketing team can help you develop the assets you need to use powerful deployment tools like Google Ads.

  • Sentienta Teams

    Sentienta is different from your current experience with AI chatbots. The essence of our product is that something special comes from the interaction of experts.

    When ideas flow from one expert to another, they are evaluated, improved, verified, and sometimes debunked. The dialog between experts is a window into the evolution of ideas and solutions to problems. This transparency is the foundation of trust.

    This is why you find teams in companies: having just one person solve a problem is ok, but getting the perspective of people with different skills makes your solution much more robust.

    Our latest presentation explains how this idea can be used in your company by building virtual teams of GenAI agents.

    https://www.sentienta.ai/blog/Sentienta.pdf