Starting a company is challenging. There is so much to think about. If you are a software developer and you and your friends have a cool idea, you can build a product pretty easily with today’s tools (especially now with generative AI).
But as anyone who has tried this knows, there is so much more to building a company than just building the product. It’s rarely the case that ‘if you build it they will come.’ It’s up to you to tell your potential customers about who you are and why your product is worth their attention.
Some years ago I worked for a small company that built neural network solutions for businesses. We did a lot of different things: character recognition for form processing, fraud detection for credit cards and mortgage insurance, even an early ANPR system.
When we wanted to introduce a new product we had to farm-out the work to an ad agency. Their folks would come in and interview us, talk about the product and then go away to develop a concept for the promotional material. This took a lot of time, and often there were several iterations.
Startup founders today don’t have the luxury of time for that approach. However, they have rich new tools that let them create and manage marketing campaigns themselves. Google offers great tools for deploying and monitoring your ‘assets’, but that misses the step that comes first: what is the campaign’s message? What narrative will I use to create the message? What visuals should I create and how do I create them?
With Sentienta you can create a team of marketing experts to help you answer these questions. The Agent Marketplace has pre-built agents to help you think about your messaging, create content to describe your product and why it’s important to your intended customers. There are agents to create visuals, both images and video, and even an agent to help you select the right social media channel.
Creating a virtual marketing team can help you scale your business without adding a whole new team of people. A Sentienta marketing team can help you develop the assets you need to use powerful deployment tools like Google Ads.
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