Sentienta Blog

Tag: digital-marketing

  • A Messaging Agent for Powering Workflow Notifications and Alerts

    In previous posts, we showcased end-to-end business workflows where the final step—delivering results or critical notifications—was handled by an “Alec” Messaging Agent. Each workflow diagram highlighted Alec as the automated agent responsible for sending these updates to key stakeholders, acting as the bridge between the team’s AI-driven analysis and real-world action. For reference, you can revisit these detailed walk-throughs here: Managing Portfolio Workflows with Natural Language: A Multi-Agent Use Case, Automating Market Vigilance: Scheduled Workflows for Smarter Portfolio Management, Handling the Heat: Workflow Agents in a Critical Incident.

    Messaging Agent Core Features and Availability

    The Alec agent can be accessed directly from the Agent Marketplace under the Messaging section. Simply navigate to Messaging, select Alec, and either deploy the agent as-is or customize its persona and instructions to fit your workflow—all without coding.

    1. Analyzes natural-language transcripts—agent dialog, user input, and workflow results—to determine the subject and email type (alert, notification, summary).
    2. Auto-selects the correct recipients or distribution list from workflow context and dispatches the message.
    3. Writes delivery status back into the workflow for end-to-end auditability.
    4. Available as a pre-built messaging agent in the Agent Marketplace’s new Messaging section; no-code, drag-and-drop setup.
    5. Fully customizable: adjust persona name, tone, and email-formatting instructions to fit any workflow.

    Example Use Cases

    The first, simple use-case shows how the user can ask Alec to summarize a team discussion and email to a couple of recipients:

    User:Alec - please summarize this dialog and send as an email to nekeh10717@dlbazi.com and chris@sentienta.ai

Wed, 21 May 2025 18:20:42 Alec:
Email sent to ['nekeh10717@dlbazi.com', 'chris@sentienta.ai']

    Below is an example of the kind of message that Alec will deliver:

    In contrast to the previous example, which highlights Alec’s ability to respond to direct user prompts, the prior use cases focus on Alec’s role in delivering messages as part of automated, executed workflows. In each of these, Alec serves as the final messaging agent in automated workflows, delivering workflow outcomes or critical analysis results to designated stakeholders with context-aware notifications or alerts.

    For example, in this post, Alec provided an alert if the price of a stock in the portfolio dropped below a threshold. In this case, the workflow agent created a task that automatically informed Alec of the message type, content, and the condition for sending it. The following shows the task defined for Alec by the workflow agent:

    {
        "taskID": "send_alert_AMZN",
        "agent": "Alec",
        "dependsOn": "classify_price_drop_AMZN",
        "params": {
                "message": "The price for AMZN has dropped by more than 1%.",
                "subject": "AMZN Price Alert",
                "type": "email"
            }
    }

    Conclusion and Next Steps

    Alec combines no-code simplicity with powerful automation, making it easy to streamline communications across any workflow. Whether sending one-off summaries or powering complex alerting and notification patterns, Alec’s flexibility and seamless setup help teams communicate more efficiently. Explore Alec in the Agent Marketplace to enhance communication across your workflows.

  • Scaling Your Business

    Starting a company is challenging. There is so much to think about. If you are a software developer and you and your friends have a cool idea, you can build a product pretty easily with today’s tools (especially now with generative AI).

    But as anyone who has tried this knows, there is so much more to building a company than just building the product. It’s rarely the case that ‘if you build it they will come.’ It’s up to you to tell your potential customers about who you are and why your product is worth their attention.

    Some years ago I worked for a small company that built neural network solutions for businesses. We did a lot of different things: character recognition for form processing, fraud detection for credit cards and mortgage insurance, even an early ANPR system.

    When we wanted to introduce a new product we had to farm-out the work to an ad agency. Their folks would come in and interview us, talk about the product and then go away to develop a concept for the promotional material. This took a lot of time, and often there were several iterations.

    Startup founders today don’t have the luxury of time for that approach. However, they have rich new tools that let them create and manage marketing campaigns themselves. Google offers great tools for deploying and monitoring your ‘assets’, but that misses the step that comes first: what is the campaign’s message? What narrative will I use to create the message? What visuals should I create and how do I create them?

    With Sentienta you can create a team of marketing experts to help you answer these questions. The Agent Marketplace has pre-built agents to help you think about your messaging, create content to describe your product and why it’s important to your intended customers. There are agents to create visuals, both images and video, and even an agent to help you select the right social media channel.

    Creating a virtual marketing team can help you scale your business without adding a whole new team of people. A Sentienta marketing team can help you develop the assets you need to use powerful deployment tools like Google Ads.